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CAMPAIGN has ENDED. huge THANKS TO our awesome participants!


Why Quit Coffee?

Apart from the fact that you’re likely to save a few pounds in your wallet from spontaneous coffee shop purchases, it’s just not ideal putting something into your body that will have a negative effect.

Sipping coffee can leave you feeling anxious or unable to focus properly and in today’s hectic world, we all need to feel great and perform at our best. 

Picture this, you start the day off with a coffee to turbo-charge you into the day, then you go in for cup number two, maybe three and before you know it, on come the shakes, dehydration, bad temper and nausea.

Sound familiar?

This is particularly true in people who already suffer with many forms of depression and anxiety, who find that coffee sends their thought process into an immediate downward spiral.

Caffeine dependency becomes a viscious circle of habit that you can feel powerless to break. Not any more. We believe we have an answer! Our I Quit Coffee campaign will give you a peaceful, sustained energy boost so you can be at your best throughout the day and reap the benefits of this  positive change as it moves across every area of your life. 


Why Matcha, not Coffee?

Thank goodness for science making this question easy to answer! So many of us want that caffeine fix but the science of how the caffeine in Matcha works is the most crucial element here...

Caffeine in Matcha is very different to coffee in many ways, apart from being rich in antioxidants, it contains the beautiful and natural L-Theanine, an amino acid found naturally in green teas. It binds with the caffeine steadying its release into your system, giving you a consistent flow of energy instead of the highs and crashes of coffee. This can naturally improve your focus and stamina.

Matcha was actually discovered and used for this very purpose by the Japanese military in the 12th century, I like to think that we’re all becoming more like Ninjas when we drink it! 


Getting Involved,
Quitting Coffee

Quitting caffeine all at once, cold turkey as they say, can be really difficult. However, by replacing your usual coffee with a Matcha NOW it’s so much easier as you’re starting a new healthier habit with lots of positive benefits. Any cravings that your body and mind may have during the process will eventually be replaced and fulfilled by Matcha NOW.


A little note from Janine, CEO of MatchaNOW UK

‘I quit coffee in January 2017. Because the benefits of Matcha NOW were so positive, I personally felt brighter and calmer within a few days of replacing my morning latte with a Matcha. But I know everyone is different, and I want you to have the option of ensuring that this works and is sustainable. Research shows breaking a habit can take 21 days and so for our I Quit Coffee campaign only, our Matcha NOW will be available in a 21 day supply, at a super reduced rate to kick-start your process off.’

Janine x


What do I get?


You will receive a 21 day supply of MatchaNOW. It’s completely fresh in the bottle and is best served cold, so chill it in your refrigerator before drinking. 

A downloadable diary to inspire and monitor your success and productivity levels through the challenge.

A 21 day guide to what you might expect to feel throughout each day. I’ve included healthy tips and an array of coupons from our friends within our health and wellness family including Live! Fitness Clothing, Active Monthly, plus many more.

A 50% discount code to use on our ‘Meet your Matcha’ recipe book.

 If you finish the campaign you will automatically receive a special coupon code to continue your MatchaNow journey with us.

  'Meet Your Matcha' Exclusive Discount

'Meet Your Matcha'
Exclusive Discount


Downloadable 21 Day Diary & Wellness Guide


Discount Code for a
further 21 Day Supply

Matcha NOW normally costs £3.50 per bottle however our I Quit Coffee campaign package is sold at £49, meaning that you get 21 bottles for just £2.33 each. That's cheaper than your average cup of Joe.

In total you’ll save £24.50 PLUS you'll receive all of the other goodies and benefits above.

Book your space and join in our IQC Facebook group by simply clicking BUY NOW to order your 21 Day Supply of Matcha NOW, before all the places are taken up.

A Good Cause

Matcha NOW Ltd will be donating 5% of all profits from our I Quit Coffee campaign to the inspirational charity, Julia’s House.

You can also help us boost the gift of giving by adding a donation to your choice of charity below.
Or ask a friend to donate to sponsor you to complete the 21 day challenge!  

Julia's House

Julia’s House provides practical and emotional support for families caring for a child with a life-limiting or life-threatening condition, providing frequent and regular support in their own homes, in the community or at their hospices.


For more information you can visit our Julia's House Just Giving page here.


Mind, the mental health charity do incredible work to ensure that no one has to face a mental health problem alone. They provide essential advice and support to empower anyone experiencing a mental health problem, and have done so for the past 60 years. 


For more information you can visit our Mind charity Just Giving page here.


Are you a business? Would you like to get involved?

If you are a business and want to collaborate with our Matcha NOW
I Quit Coffee 21 day challenge all we need is a commitment to the I Quit Coffee campaign and we'll send you 1 FREE bottle of MatchaNow.

There are several ways for businesses to get involved with our national 21 day
I Quit Coffee campaign:

Brand collaboration

If you have a product or service to sell, large or small, then we can include you and a special offer of your choice in our virtual goodie bag. This includes a link back to your site and a voucher code from our website.

You'll be added as a co-sponsor to our I Quit Coffee Facebook page and we will promote your product or service amongst the hints, tips and recipes that will be going online.

Business sign-up

Are you a boss leading a team who are all constantly queueing up to drink coffee after coffee? Are you watching in despair as their productivity lowers along with their positive attitude the more they drink? Sign your team up and quit coffee together to qualify for a group sign-up discount.

If you want to get involved complete the sign-up form below with your details and we will contact you to discuss your partnership with our I Quit Coffee campaign.


Kindly make a donation to one of our chosen charities, Julia’s House or MIND to offer help to those in need


Promote us via social media using #iquitcoffee and share your stories and images with us


Send our page to your employees to spread the word about our
I Quit Coffee campaign and get more of your team involved


Offer a discount code for all of our I Quit Coffee sign-ups to spoil themselves with in your shop

Sign Up to support
I Quit Coffee

Name *


I’m thrilled that award winning nutritionist and author of Rainbow Recipes cookbook, Barbara Cox will be assisting me to answer any specific nutritional questions you may have along your I Quit Coffee journey.


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