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Why Quit Coffee?

Start 2019 feeling fresh, invigorated and healthy by taking part in our #IQuitCoffee detox. We’re hoping to inspire others to break the pattern of reaching for the kettle to help pep them up, when all they need to do is twist’n’shake!

By replacing your morning brew with one of our Matcha NOW beverages you’ll not only get all the benefits of our ceremonial-grade Matcha, but you’ll also be able to avoid any of the side effects of being coffee-dependent. 

Instead of feeling anxious, shaky or on edge from too many cups of coffee, you’ll feel peaceful, experience a sustained energy burst and be at your best throughout the day – which is why we’re asking you to join our 21-day cleanse challenge.

Matcha is high in antioxidants, boosts brain function, gives you more energy and brightens your mood so don’t think about this as giving up coffee, think about it as kick-starting a new phase of wellness for 2019 and beyond!

True detoxification means that you’ll be able to banish symptoms you didn’t even realise existed and you’ll be left with a clear mind and healthy body – so join our 21-day January #IQuitCoffee cleanse.

With real physical improvements to your body AND mind, you’ll begin to forget those coffee cravings even existed! 


Why Matcha, not Coffee?

Thank goodness for science making this easy to answer! Many of us think we can’t get by without a coffee fix to get us up and running in the morning, but did you know that Matcha contains caffeine too?...

The caffeine in Matcha is very different to coffee in many ways and the way that it interacts with the other components of the plant is what makes all the difference. Apart from being rich in antioxidants, it also contains the beautifully coloured and natural L-Theanine – an amino acid that’s found naturally in green teas. 

This green goodness binds with the caffeine to steady its release, rather than it being a shock to the system, to give you a steady and consistent flow of energy throughout the day. This helps to avoid the rollercoaster of coffee which can give you highs and crashes and leave you wanting more and the cycle continues. 

With the gentle introduction of caffeine throughout the day, you’ll feel your focus and stamina improving which will help you perform at your very best whether you’re heading to the gym, a yoga session or you’ve simply got a day at work that needs your head in the game.

Matcha was actually discovered and used for its energy-giving properties by the Japanese military in the 12th century...I like to think that we’re all becoming more like Ninjas when we drink it! 


Getting Involved,
Quitting Coffee

We’re not asking you to give up coffee forever. We just want people to see how altering the way they get their caffeine for only 21 days can have such a great impact on their life and wellbeing.

Quitting coffee all at once can seem like it’s going to be really difficult, but you’re not going cold turkey. By replacing your usual coffee with a Matcha Now (and we’ve got some fabulous new flavours that we can’t wait for you to try) it’s so much easier as you can think about it as starting a new healthier habit, rather than denying yourself.

In fact, not only will you still be able to feel the slow-release effect of caffeine, but you’ll also be getting plenty of other positive benefits from the antioxidants found in the Matcha too, so it’s a double whammy of goodness.

Any cravings that your body and mind may have during the process will eventually be replaced and fulfilled by Matcha’s only 21 days after all!

Share your experience with others by using #IQuitCoffee on your social channels and help each other along if you’re having a mid-cleanse wobble, or if you just want to shout about how great you’re feeling. 


A little note from Janine, CEO of MatchaNOW UK

“I started to replace my coffee with the goodness of Matcha when I realised the benefits to my body and mind were so positive. I personally felt brighter and calmer and knew that the morning anxiety was setting in as a result of the strong caffeine and sugar I was having to start my day. Matcha now only gives me a sustained release of physical energy, but drastically improves my mental focus – and between running a business and being a mum of two, I need all the help I can get!”

Janine x


What do I get?


We’ve got you covered for the duration of your cleanse, so you’re prepped and prepared which will help to stop you from reaching for that kettle!

You’ll receive a 21-day supply of Matcha NOW and be able to make the most of our Mix 'nMatcha new flavours. As well as our 100% Pure and Lightly Sweet, you’ll also be able to try our Ginger & Turmeric and Peppermint too.

We’ll also have advice from our resident nutritionist who can answer your questions about the positive benefits of Matcha over coffee and how it can enhance your healthy lifestyle to leave you feeling fantastic.

Don’t forget, we’re all on the quest for wellness together, so join us on social media throughout January with our #IQuitCoffee hashtag and you’ll also be in with a chance of winning some healthy goodies from our partnering brands too.

Also, when the 21 days is over, not only will you feel like you have a fresh perspective on your coffee habits, but we’ll help you continue your Matcha journey by sending you some redeemable vouchers to keep you going on the good stuff.

'Meet Your Matcha' Exclusive Discount

'Meet Your Matcha'
Exclusive Discount


Discount Code for a
further 21 Day Supply

Get your Mix and Matcha #IQuitCoffee care package for £29.99 and you’ll receive:

• 21 bottles of Matcha NOW, ready to chill and twist’n’shake

• Downloadable diary to inspire and track your success and productivity levels

• A day-by-day guide to what you might expect to feel each day & healthy tips

• Vouchers from our health and wellness partners

• 50% discount to use on our ‘Meet your Matcha’ recipe book

• Matcha NOW voucher to help you continue after the 21 days.


Book your space and join in our #IQuitCoffee Facebook group by ordering your 21-day supply of Matcha NOW – we're ready... are you?

A Good Cause

Matcha NOW will be donating 5% of all profits from our #IQuitCoffee campaign to the inspirational charity, Mind Charity.

You can also help us boost the gift of giving by adding a donation to your choice of charity below, or even as a friend or loved one to donate to sponsor you to complete the 21-day challenge!  

Julia's House

Julia’s House provides practical and emotional support for families caring for a child with a life-limiting or life-threatening condition, providing frequent and regular support in their own homes, in the community or at their hospices.


For more information you can visit our Julia's House Just Giving page here.


Mind, the mental health charity do incredible work to ensure that no one has to face a mental health problem alone. They provide essential advice and support to empower anyone experiencing a mental health problem, and have done so for the past 60 years. 


For more information you can visit our Mind charity Just Giving page here.


Would you like to get involved?

If you’re a business and think your employees are up to the challenge of our #IQuitCoffee January cleanse, let us know and we’ll send you a FREE CASE of Matcha NOW with your order.

If your team are constantly popping to the kitchen for coffee that doesn’t appear to help their productivity then your workplace could benefit from the positive effects of Matcha. With improved mood and a steady flow of energy throughout the day, it’s a great chance to sign them up and quit coffee together – we'll even give you a group sign-up discount. Fill out the form below with your details and we’ll get the ball rolling.

Brand collaboration.

If you have a health or wellness product or service to sell, then we can include you and a special offer of your choice in our virtual goodie bag. This includes a link back to your website and a voucher code from ours.

You’ll also be added as a co-sponsor to our #IQuitCoffee Facebook page, and we’ll promote your product or service amongst the hints, tips and recipes that will be going online.

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